Their FO has an excellent reputation for fairness and competence in dealing with their players. May be the NFL’s best reputation. And with an owner with deep pockets that doesn’t interfere.
Their coaching staff has an unparalleled positive reputation among players. FA’s, both former and present, rave about playing for this staff. I believe it was a major factor in Dotson’s signing as a recent example.
Rams are always a legit threat to go deep into postseason. What FA wouldn’t find that appealing?
Rams play in beautiful warm weather Southern California in a gorgeous stadium. Not the biggest tie breaker, but damn! All else being equal, that’s pretty attractive.
