people in the know and the not know are understanding what the great Sid Gillman (google him) said about how you begin to assemble a competitive professional football team. You start with blockers and tacklers before you EVER consider skill players. Kroenke, Snead, and McVay had eyes set of making the Rams the 2d
coming of the great Lakers show time with Kareem Abdul-Jabbar, Magic Johnson, James Worthy, Shaquille O'Neal, Kobe Bryant, and Pau Gasol, and with coaches Pat Riley and Phil Jackson.
Simply put, our three masterminds wanted showtime with all the skill players. That's fine if all you want is to win one SB. But to be a consistent competitor for the "fans" you need grunts on the O line and D line. ! End of story !