The Rams need a match-up problem at WR; not merely someone who runs good routes.
Reynolds is a good route runner with average speed. He is not exceptional in anything.
The Rams need to draft a guy who excels in size and physicality, or in speed and quickness. Someone who creates match-up problems.
Reynolds is going to have a nice journeyman career, be reliable, but little more...... ala Mohamed Sanu.
JJ is a star, but the Rams already have his replacement (couple of them in fact).
Everett is the classic underachiever whose performance never quite lives up to his athletic talent.