I don't understand why Watkins isn't ballin'

I thought Watkins was the true #1 go-to WR we've been lacking for years. The type that can take over games.

I always liked him coming out of Clemson, wanted us to draft him, was thrilled when we traded for him.

He appears to finally be healthy. So why isn't he getting the ball more?

Or maybe he's just not as good as I thought he was? I don't get it.