How Mike Martz and The Greatest Show on Turf kicked off an NFL revolutionDuring the 1999 season, no defense could stop the Rams' pass-heavy offense. How exactly did that offense, spearheaded by offensive coordinator Mike Martz, come to be? It all started with Don Coryell and the San Diego State Aztecs.
By Ben Baskin
Tuesday May 23rd, 2017
Sometimes a catalyzing event occurs, one so extreme that it disrupts the natural order, compelling a species to change. Those are the anomalies, the aberrations, the hurricanes and tornados, extreme mutations, phenomena that upend the system. In those instances the evolution is rapid, sudden and without warning. In biology, they call it the punctuated equilibrium theory. In football, we called it the Greatest Show on Turf.
Dick Vermeil got his first NFL coaching job in 1969, hired by Marv Levy to be a special teams coach with the Los Angeles Rams. Roman Gabriel, the Rams quarterback that season, threw for 2,549 yards and completed 54.4% of his passes—good enough to be named NFL MVP. Thirty seasons later Vermeil returned to the Rams, this time to be the head coach of a very different team, in a new city, with a very different MVP under center.
“I saw the evolution,” Vermeil says. “It was slow. Every year teams threw a little more, scoring went up a little more. When you have 32 teams, they don’t all transcend to a new philosophy at the same time.”
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