Rams embracing life after honeymoon stage in L.A.

Rams embracing life after honeymoon stage in L.A.

By Alden Gonzalez

LOS ANGELES -- The initial surge of excitement has faded, the honeymoon stage is over, and now, in Year 2 of their relocation, the Rams will find out just how loyal their Los Angeles-based fans truly are.

The team will begin making single-game tickets available at 10 a.m. PT on Friday. It will start with an exclusive, 72-hour purchasing window for season-ticket holders, which will be followed by a 48-hour purchasing window for those who placed deposits. By 10 a.m. PT on Wednesday, whatever is left will be sold to the general public. That week, the Rams will also make season tickets available to those who remain on their waiting list.

Early in the 2016 calendar year, the Rams received more than 56,000 refundable $100 season-ticket deposits in a span of three weeks. The entire allotment of 70,000 seats ultimately went to about 24,000 fans. They were all gone within the first six hours, and more than half of those interested were left without them. The availability for 2017 comes courtesy of the original season-ticket holders who did not renew.

The Rams would not disclose their renewal percentage, stating only the obvious: It wasn't 100 percent.

"We expected that," Rams vice president of ticket sales and premium seating Jake Bye said. "It’s very uncommon -- really, unprecedented -- for a team to renew 100 percent of their season tickets.”

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