Groundbreaking ceremony, Jared Goff's debut 'a new beginning' for Rams

Groundbreaking ceremony, Jared Goff's debut 'a new beginning' for Rams

Alden Gonzalez
ESPN Staff Writer

INGLEWOOD, Calif. -- It's only a bunch of dirt now, in no way reflective of the prodigious venue it will someday be. But Kevin Demoff, the Los Angeles Rams' chief operating officer and in many ways the orchestrator of this whole thing, already has a vision. He sees Jared Goff, 2016's No. 1 overall pick, standing on that very dirt, flinging game-winning touchdowns and leading this franchise to a Super Bowl victory inside the stadium that will sprout from all the soil.

The symbolism in all this -- Goff being named the starting quarterback on Tuesday, the Rams breaking ground on their new stadium Thursday -- is not lost on him.

"Coincidental," Demoff stressed, "but symbolic. It may be corny or hokey, but it certainly comes into play."

NFL commissioner Roger Goodell, Rams owner Stan Kroenke and Inglewood Mayor James Butts were at the forefront for the groundbreaking ceremony for the Rams' future home, due to open in 2019; a plot of land officially called the L.A. Stadium and Entertainment District at Hollywood Park.

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