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St Louis Draws XFL's Best TV Rating In the Nation

February 11, 2020 05:56AM
St. Louis draws XFL's best TV rating in the nation
by Dan Caesar

The fledgling XFL is a big hit in St. Louis, at least from a television ratings standpoint for Week 1.

The BattleHawks were winners not only on the field but also in terms of TV viewership Sunday for their inaugural game, as the market drew the top rating in the country for any of the league’s four games over the weekend. And St. Louis was second for two of the other three contests, according to figures compiled by Nielsen.

The BattleHawks’ contest, a 15-9 victory on the road over Dallas that was televised by ESPN, was seen in 7.4 percent of homes in the St. Louis market with a TV. That not only far surpassed the rating the reigning Stanley Cup champion Blues drew locally in prime time Saturday, 4.8, it was the top-rated sporting event televised in the Gateway City over the weekend.

While the viewership doesn’t rival what the NFL’s Rams did in the ratings when they were in town for 21 years before bolting to Los Angeles after the 2015 season, it was a strong number for a team that is in a comparatively unknown league, with mostly anonymous players playing in a setting that has quirky rules compared to conventional football.

The robust St. Louis viewership performance for the XFL’s opening weekend wasn’t limited to the local team. The market had the nation’s second-best rating for the Los Angeles-Houston game, shown by Fox on Saturday. Houston led the way (5.7 rating), with STL at 4.1. It also was No. 2 for Fox’s Tampa Bay-New York game on Sunday, with Tampa-St. Petersburg at 5.6 and the Gateway City at 4.6. Those games were shown locally on KTVI (Channel 2).

Nationally, the BattleHawks-Dallas game averaged about 2.5 million viewers. That is only slightly below the 2.67 million that ESPN’s telecast of the dramatic Duke-North Carolina overtime basketball game Saturday averaged. The game drew a 4.2 rating in the Dallas-Ft. Worth market.

ABC (KDNL, Channel 30) had the league opener, on Saturday afternoon, and that Seattle-DC contest averaged 3.3 million viewers. The St. Louis rating for that one was 3.0, tying for 14th nationally.

It will be interesting to see how local ratings hold up, to find out how much of the initial surge was fueled by the novelty aspect of the game and the fact the market has been thirsty for football. (The other XFL clubs are in NFL markets.)

The BattleHawks’ next game, at 5 p.m. Sunday in Houston, is on FS1 — which is less prominent than ESPN. But they return to ESPN the following week for their home opener (2 p.m. on a Sunday against New York).

The following Saturday they have a 4 p.m. Saturday home contest against Seattle that will be on KTVI (Channel 2), the BattleHawks’ first appearance on an over-the-air station. St. Louis TV ratings traditionally have been significantly higher for sporting events shown on so-called “free TV.”

[www.stltoday.com]




SubjectAuthorViewsPosted

  Sorta liking the XFL so far

Ramgator625February 08, 2020 09:32AM

  Ricky Proehl

Ramgator234February 08, 2020 09:36AM

  Re: Ricky Proehl

MamaRAMa158February 08, 2020 10:04AM

  Thanks for reminding me about that..

sstrams93February 08, 2020 10:18AM

  Re: Thanks for reminding me about that..

MamaRAMa88February 08, 2020 10:27AM

  Yeah.. that was classic..

sstrams54February 08, 2020 10:34AM

  They've got the media pulling for them...

JamesJM78February 08, 2020 10:35AM

  Re: They've got the media pulling for them...

MamaRAMa51February 08, 2020 10:47AM

  Heard that very thing just now on the radio...

JamesJM57February 08, 2020 10:50AM

  Re: Heard that very thing just now on the radio...

MamaRAMa43February 08, 2020 10:54AM

  Re: The kickoffs are great

merlin86February 08, 2020 10:52AM

  Austin Prohel to the house

Speed_Kills69February 08, 2020 10:54AM

  Re: wow they are letting you hear the coach talking to the QB

Speed_Kills59February 08, 2020 11:01AM

  Spruuuuuce.....

Rampage2K-130February 08, 2020 12:24PM

  Spruce is the man...

sstrams88February 08, 2020 12:28PM

  I'd forgotten about The Messiah

RamUK41February 11, 2020 04:53AM

  Re: Sorta liking the XFL so far

WhiteHorns64February 08, 2020 01:20PM

  It's fun to see Jerry Glanville on the sidelines again

Rams Junkie72February 09, 2020 10:43AM

  Re: Sorta liking the XFL so far

ramfansince6944February 09, 2020 02:27PM

  Re: Sorta liking the XFL so far

MamaRAMa48February 09, 2020 02:51PM

  Re: Too much football....It's not a year round sport for me.

oldschoolramfan44February 10, 2020 02:30PM

  Answers to your questions

MamaRAMa46February 10, 2020 02:43PM

  Re: Answers to your questions...Thanks Mama!

oldschoolramfan21February 11, 2020 05:20AM

  St Louis Draws XFL's Best TV Rating In the Nation

MamaRAMa55February 11, 2020 05:56AM

  Heard a lot of praise on ESPN radio...

JamesJM37February 11, 2020 06:11AM

  Re: this country loves football

Speed_Kills37February 11, 2020 06:53AM

  St. Louis BattleHawks Baby!

den-the-coach38February 11, 2020 07:12AM

  The key is in the one word...

JamesJM31February 11, 2020 08:09AM

  Re: this country loves football

MamaRAMa27February 16, 2020 05:25AM

  Happy for St. Louis, QB Ta’amu looked great & love Az Hakim as WR coach

Rams Junkie35February 11, 2020 09:53AM

  I would've started the season right after the NFL draft

RantoulRam25February 11, 2020 12:32PM

  Re: I would've started the season right after the NFL draft

MamaRAMa29February 11, 2020 01:06PM

  I'm very happy for you...

JamesJM28February 11, 2020 02:57PM

  Re: I'm very happy for you...

MamaRAMa27February 11, 2020 04:11PM

  I'm going to take that as good news... (nm)

JamesJM20February 11, 2020 04:22PM

  Re: St Louis Draws XFL's Best TV Rating In the Nation

stlramz28February 15, 2020 09:36PM

  some of the unis are horrible.....Tampa Bay yikes!!!

Rampage2K-53February 11, 2020 10:35AM

  Re: some of the unis are horrible.....Tampa Bay yikes!!!

MamaRAMa49February 11, 2020 10:50AM

  Re: some of the unis are horrible.....Tampa Bay yikes!!!

Rampage2K-41February 11, 2020 11:27AM

  Houston is playing off the Oilers uni......

roman1834February 11, 2020 11:33AM

  man, Mama....I SOOOO agree...

SunTzu_vs_Camus30February 14, 2020 09:43AM

  The browns original mascot was....

roman1823February 14, 2020 10:18AM

  Re: The browns original mascot was....

303017February 14, 2020 10:34AM

  Is it the new logo for the Browns??

SunTzu_vs_Camus23February 14, 2020 01:03PM

  Origins of the Dawg Pound

MamaRAMa34February 14, 2020 05:19PM

  that's fantastic stuff....thnx mama...

SunTzu_vs_Camus22February 15, 2020 09:16AM

  NFLshop gear with Brownie the elf on the Browns hat pic

Rams Junkie24February 15, 2020 12:26PM

  XFL could sign college freshmen or sophomores in future

Rams Junkie25February 14, 2020 09:20AM

  Cardale Jones looked good today

Rams Junkie46February 15, 2020 11:52AM

  Re: Cardale Jones looked good today

den-the-coach32February 16, 2020 04:56AM