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Re: That doesn't even sound legal

August 14, 2018 09:11AM
Quote
NewMexicoRam
So any teenager can grab a beer, or 3 or 4? This sounds bogus.

I don't think it's bogus. Same info is reported on ESPN.com, cleveland.com, usatoday.com. ESPN explains it this way:

There will be a celebration on tap when the Cleveland Browns win their first regular-season game: Fans will get free beer.
When the Browns get their first win, the locks will come off special coolers for fans to get free beer. Bud Light

Anheuser-Busch, whose Bud Light brand is the official beer of the NFL and 28 of its 32 teams, including the Browns, on Tuesday will begin placing eight-foot "Victory" fridges filled with Bud Light bottles into 10 Cleveland-area bars that purchased them.

When the clock strikes zero on the Browns' first win -- their last win was in Week 16 of the 2016 season against the San Diego Chargers -- the electromagnet that keeps the fridges locked will be turned off through a WiFi connection, opening all of them for fans to enjoy free of charge.

Andy Goeler, Bud Light's vice president of marketing, said the brand and the team wanted to do something special to reward the loyalty of the fans, just like the company had when it fulfilled its promise to Eagles offensive tackle Lane Johnson and guaranteed a beer for every fan at bars along the Eagles' Super Bowl victory parade route.

The idea of celebrating the first win might have seemed like a touchy subject, but team officials embraced it.

"Obviously, we are nowhere near satisfied with our win totals in recent seasons, and our fans deserve much better," said Browns chief operating officer Dave Jenkins. "While some may characterize it as celebrating one victory, we view this as an opportunity to thank Browns fans for their unwavering support while also looking forward to our goal of rewarding Cleveland with a consistently winning football team."

In order to be eligible for the 200 to 300 16-ounce aluminum bottles inside each fridge, a fan has to be inside the bar when the clock strikes zero, just to ensure that person is already carded and is of legal drinking age.

Goeler says the beer brand will change out the beer every month, if necessary, to make sure the product stays fresh.




SubjectAuthorViewsPosted

  Bud Light to Provide Fans with Celebratory Beer When Browns Win 1 Game

MamaRAMa326August 14, 2018 05:28AM

  Yeah! No powder keg there!!!! LOL nm

Ramgator131August 14, 2018 06:01AM

  Browns fans deserve a good season.

Ramgator125August 14, 2018 06:02AM

  Re: Browns fans deserve a good season.

MamaRAMa145August 14, 2018 06:15AM

  Why do they 'deserve it'?

promomasterj140August 14, 2018 10:29AM

  And why are you still here on the Rams board?

jemach136August 14, 2018 10:48AM

  Rams are winners now and back in LA

promomasterj123August 14, 2018 01:37PM

  Re: Rams are winners now and back in LA

Rampage2K-125August 14, 2018 01:54PM

  Life is too short to watch bad football

promomasterj104August 14, 2018 03:25PM

  LOLOL SAME HERE!!!

Ramgator125August 14, 2018 03:35PM

  Ha! yeah sticker shock at sports bars for sure

promomasterj104August 15, 2018 04:40PM

  "Badge of honor" rooting for a bad team?

Ramgator158August 14, 2018 12:09PM

  Plenty of bad teams over the years. Including Rams

promomasterj116August 14, 2018 01:40PM

  That doesn't even sound legal

NewMexicoRam120August 14, 2018 09:03AM

  Re: That doesn't even sound legal

MamaRAMa140August 14, 2018 09:11AM