Although certainly a business, and a mega one, it still has at least some pretense of not being that way. Certainly the emotions are real.
Other than our Rams, (of course), I find the NCAA games of football and basketball more entertaining, (in general), than the pros. There is a down side - in the NCAA more, far more, mismatches occur which are, of course, horrible to watch.
I love all the gallantry and pageantry at college football games... even small colleges. But all that said, I wouldn't miss a Ram's game to watch ANYTHING College unless tortured into doing so.