Well the SB has never been just about the game itself. Which is why it normally is so very popular. People watch it for all sorts of reasons. Seriously, what do fighter jets flying overhead have to do with football? Or, for that matter, the star spangled banner? The goal for the promotion is not about who wins the game -its about $$$ and the more people watching the better. Years ago the NFL Championship when first shown on tv was about the game itself. No jets, no God Bless America music, no half time performances (at least not like now). Then people like you and I made the game really popular for tv and someone said: "hey, we can make a lot of money off this thing?"