Not sure what he will do for the Rams or McVay, but looks like he's already got some 'splaining to do about some previously published articles and comments that are surfacing now...
".,..So what role is this exactly? Well, Benoit has a strong background in the NFL (albeit social media comments are very polarized as to how versed his past work has been received), and he has made plenty of connections over the years.
Hiring a proven writer is quite commonplace in the entertainment industry. Those roles are Publicist and interweave a solid understanding of how the industry communication works with the ability to write and present promotional communique that influences decisions and presents the author’s clients in a favorable light..."
[
ramblinfan.com]
