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RamsdudeUh...I'll pass. Looks like an advertising logo. The kind you would see in front of the Diner with the diner name, a grocery store logo, a billboard or most likely what influenced them...a marquee.
A "marquee" design for a Hollywood team? Makes sense to me. lol
This whole rebrand is too much about incorporating L.A. and Cali into everything. The waves, the sun, the color of the Cali sand, etc. At this point, just drop the "Rams" part from the name and just call them the Cali's or just L.A. or something! IMO, the rebrand is more about emphasizing the location than the identity of the team which is RAMS.
No matter what city they play in, they are the Rams first and location second! With a team as rich in tradition as our Rams, that's how it should be!#BringBacktheFullHelmetHorn
#Don'tPoopOnTradition
#FerragamoAwaysIn2021