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AlbaNY_Ram
Could the differences in appearance be due to the camera (filters?)? Or possibly some editing before being published?

Yes, in some of the photos 53 posted is due to filters but the helmet DOES change colors in different light due to the chrome undertones they used. The brighter the light, the lighter the blue and the dimmer light (like a cloudy day) will make it a darker blue.

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#HelmetHornsMatter

“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.

“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood