It will take time

Once the newness wears off and if the Rams mid season are playing like they did in St.Louis the "fandom" will be affected. We are a city of winners and we will be doing other things with our time if the team plays poorly. All of that will change if the Rams are really competitive. We don't have to even make the playoffs but if we are in the fight most of the way fans will begin to identify with the team. Not so if we are not very good. Too much other good stuff all around us for our time.