The Los Angeles Rams utilize a combination of technology and partnerships to power their analytics and data initiatives.
Key analytics providers and technologies used by the Rams:
Kraft Analytics Group (KAGR): KAGR provides a comprehensive SaaS data and analytics platform used for data management, data warehousing, advanced analytics, and fan engagement. This partnership aims to enhance business opportunities and fan engagement. The Rams are the third NFL team to utilize KAGR's platform.
Zebra Technologies: Zebra Technologies' RFID technology is used for on-field player and ball tracking during practices and games. This data, which includes player speed, distance traveled, and proximity to the ball, helps the team develop game plans and evaluate performance. The data collected by Zebra's system is used for football data and analytics, including Next Gen Stats.
Genius Sports (GeniusIQ): The Rams partnered with Genius Sports to use their data processing and AI platform, GeniusIQ, to power in-stadium highlights and insights based on the NFL's Next Gen Stats data. This technology provides insights like player speeds and passing times.
SprintAI: SprintAI's cloud-based platform, hosted on Google Cloud, is used to revolutionize player management. It provides a unified environment for player metrics and coaching tools to streamline decision-making and improve communication.
JAARS: The Rams use an in-house system called JAARS (Joint After-Action Review System) for data processing and scouting. It helps organize and combine data points for prospect profiling.
How's that for an AI answer. Soon we'll have analytics to parent our kids.
