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<title>Demoff, Please read...Jim Everett Table Toss - The Origin of the Horn</title>
<description> The Origin of the Horn

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Fred Gehrke was a Rams halfback who was an art major in college and worked during the offseason as a technical illustrator for aircraft companies in Los Angeles. In early 1948, he had the idea to paint the team’s plain leather helmets blue with yellow ram horns. In those days, helmets sometimes had a stripe or two, but no one had ever thought to put a logo on one.

While this show of creativity seemed obvious to Fred, he had to take a helmet home and paint it for his coach to understand exactly what he was getting on about. ” I took one of those gosh-awful brown leather helmets and painted it blue, then made a free rendering of a ram’s horns in gold. It’s the same thing they have today, except the gold is now white, due to television. The blue-and-gold helmet was much prettier,” said Gehrke

When team owner Dan Reeves saw the helmet, he liked it so much that he offered Gehrke $1 per helmet to paint the rest of the team’s 75 lids over the summer. When the helmets made their debut on the field, the stunned L.A. Coliseum crowd reacted with a five-minute standing ovation. An icon was born.

Often, Gehrke would take helmets home at night to retouch the ram’s horns which suffered chipping damage from player collisions. Eventually, a logo frenzy followed. The Baltimore Colts followed with the second logo–the famous horseshoe. These were the first steps in creating team identities and brand loyalty that could be commercialized to generate income for teams and the league as a whole.

Gehrke died at the age of 83 in 2002.</description><link>https://ramsrule.com/herd/read.php?19,1079698,1079698#msg-1079698</link><lastBuildDate>Mon, 10 Aug 2026 00:21:34 -0400</lastBuildDate>
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<title>Re: Demoff, Please BRING BACK THE HORNS</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079754#msg-1079754</link><description><![CDATA[ This photo and writeup is iconic - a treasure.<br /><br />Bring back the horns. Not some trendy graphic artist's conception of them that has no connection to their tradition or the symbolism, but something - anything - that more closely resembes the real thing. Make them that pukey oatmeal color of one of the uniforms, even - but <i><b>BRING BACK THE HORNS</b></i><br /><br />I will not buy any gear until the horns are back.]]></description>
<dc:creator>mtramfan</dc:creator>
<category>RamsFootballFans.com</category><pubDate>Tue, 06 Feb 2024 03:46:04 -0500</pubDate></item>
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<title>Re: Demoff's follow up could be: The desecration of the Horn lol</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079746#msg-1079746</link><description><![CDATA[ <blockquote class="bbcode"><div><small>Quote<br/></small><strong>Killrazor</strong><br/>
Absolutely bro, whoever comes in erases this blunder and instantly becomes a fan favorite with the fan base.<br /><br />That's a slam dunk waiting to happen.</div></blockquote><br />Agreed.....the belief that this guy has..... that what he did was right ......is ridiculous.....unfortunately the little Ram gear I see worn around Orange County is 20-30 year olds wearing that new sh^t.......and when I see 60 year olds wearing the new sh^t....I laugh my Asss off....obviously not real Ram fans that go way back]]></description>
<dc:creator>ramithard</dc:creator>
<category>RamsFootballFans.com</category><pubDate>Mon, 05 Feb 2024 22:59:59 -0500</pubDate></item>
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<title>Re: Demoff, Please read...Jim Everett Table Toss - The Origin of the Horn</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079739#msg-1079739</link><description><![CDATA[ Love those horns on both of those helmets in the photo!]]></description>
<dc:creator>Crazylegs</dc:creator>
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<title>I wish they'd hurry. I'm eager to buy some GOOD looking Rams gear!</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079732#msg-1079732</link><description><![CDATA[ Outside of a Super Bowl tee, I haven't spent a penny on the new CRAP! And lose the Dr Shoal numbers!]]></description>
<dc:creator>Ramgator</dc:creator>
<category>RamsFootballFans.com</category><pubDate>Mon, 05 Feb 2024 20:57:10 -0500</pubDate></item>
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<title>Re: Demoff's follow up could be: The desecration of the Horn lol</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079708#msg-1079708</link><description><![CDATA[ Absolutely bro, whoever comes in erases this blunder and instantly becomes a fan favorite with the fan base.<br /><br />That's a slam dunk waiting to happen.]]></description>
<dc:creator>Killrazor</dc:creator>
<category>RamsFootballFans.com</category><pubDate>Mon, 05 Feb 2024 17:32:17 -0500</pubDate></item>
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<title>Demoff's follow up could be: The desecration of the Horn lol</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079700#msg-1079700</link><description><![CDATA[ That so called &quot;Rams Fan&quot; named Demoff just doesn't understand the importance and significance of the Horn. If he did he never would have crapped all over the old one.<br /><br />I guess he figured he could &quot;create&quot; a &quot;better&quot; horn that Gehrke did and this way HE would go down in history for doing so forever creating a bigger legacy than Gehrke ever had.<br /><br />Well, he did create his own legacy but it's not the one he wanted. Instead of creating a &quot;better&quot; horn, the majority of fans crapped all over his rendition.<br /><br />Demoff's legacy will forever be the &quot;so called&quot; Rams fan that thought he knew better than anyone else but was wrong! lol<br /><br />His legacy will never change unless he rights the wrong he has perpetrated on all of us and I don't see that happening because I think Demoff STILL feels &quot;his&quot; creation is the better one.<br /><br />IMO, once his replacement comes in, that's when we will go back to the Gehrke style horn and Demoff's replacement will be forever regarded as the hero who restored our glorious Rams tradition! :beercan]]></description>
<dc:creator>Ramsdude</dc:creator>
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<title>Demoff, Please read...Jim Everett Table Toss - The Origin of the Horn</title><link>https://ramsrule.com/herd/read.php?19,1079698,1079698#msg-1079698</link><description><![CDATA[ The Origin of the Horn<br /><br /><a href="https://gofaulkyourself.wordpress.com/2022/09/22/the-origin-of-the-horn/" target="_blank" rel="nofollow" >link</a><br /><br /><div id="div_ece29c2175eb1a503f56e683c2a338d9"
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><a id="link_ece29c2175eb1a503f56e683c2a338d9" href="https://gofaulkyourself.files.wordpress.com/2022/09/gehrke-painting-helmet-800.jpg?w=552">gehrke-painting-helmet-800.jpg</a></div></div><script type="text/javascript">mod_embed_images_loadimage('ece29c2175eb1a503f56e683c2a338d9', 'https://ramsrule.com/herd/addon.php?19,module=embed_images,url=https%3A%2F%2Fgofaulkyourself.files.wordpress.com%2F2022%2F09%2Fgehrke-painting-helmet-800.jpg%3Fw%3D552', 'https://gofaulkyourself.files.wordpress.com/2022/09/gehrke-painting-helmet-800.jpg?w=552', 'https://ramsrule.com/herd/addon.php?19,module=embed_images,check_scaling=1,url=https%3A%2F%2Fgofaulkyourself.files.wordpress.com%2F2022%2F09%2Fgehrke-painting-helmet-800.jpg%3Fw%3D552', '', 1079698, 800, 600, 'Loading image ...', false);</script><br /><br />Fred Gehrke was a Rams halfback who was an art major in college and worked during the offseason as a technical illustrator for aircraft companies in Los Angeles. In early 1948, he had the idea to paint the team’s plain leather helmets blue with yellow ram horns. In those days, helmets sometimes had a stripe or two, but no one had ever thought to put a logo on one.<br /><br />While this show of creativity seemed obvious to Fred, he had to take a helmet home and paint it for his coach to understand exactly what he was getting on about. ” I took one of those gosh-awful brown leather helmets and painted it blue, then made a free rendering of a ram’s horns in gold. It’s the same thing they have today, except the gold is now white, due to television. The blue-and-gold helmet was much prettier,” said Gehrke<br /><br />When team owner Dan Reeves saw the helmet, he liked it so much that he offered Gehrke $1 per helmet to paint the rest of the team’s 75 lids over the summer. When the helmets made their debut on the field, the stunned L.A. Coliseum crowd reacted with a five-minute standing ovation. An icon was born.<br /><br />Often, Gehrke would take helmets home at night to retouch the ram’s horns which suffered chipping damage from player collisions. Eventually, a logo frenzy followed. The Baltimore Colts followed with the second logo–the famous horseshoe. These were the first steps in creating team identities and brand loyalty that could be commercialized to generate income for teams and the league as a whole.<br /><br />Gehrke died at the age of 83 in 2002.<br/>]]></description>
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