from a marketing point of view. Pure genius by BK. Did they spend unknown amounts of money in research and advertising just to go after the 5% vegetarian market? Seems unlikely.
I'm guessing if you took a poll, 90% would say that the Impossible Whopper is a healthier alternative to the regular Whopper. But it isn't, and BK has been very careful to make no such claims in their advertising.
Impossible Whopper / Whopper
Calories: 630 / 660
Grams of Fat: 34 / 40
Grams of saturated fat: 11 / 12
Sodium Mil. Grams: 1,240 / 980
Protein: 25 / 28
What's the biggest difference between the two? The Impossible Whopper cost 20% more!
