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A Crucial Catch 2017

October 08, 2017 08:02AM
About Crucial Catch
The NFL, its clubs, players, the NFL Players Association, and the American Cancer Society are committed to the fight against cancer. Crucial Catch expands the impact of the NFL's work around breast cancer to address multiple types of cancer through early detection and risk reduction.

As part of the expanded Crucial Catch campaign, the NFL and American Cancer Society teamed to develop and provide individuals nationwide with The Defender, a free digital assessment tool that helps consumers better understand and reduce their cancer risk. The tool provides users with personalized, quick and informative recommendations on how they can take action and adapt their lifestyles to reduce their risk of cancer.

While all teams will support the overall league message of early detection and risk reduction, each team has elected to support either a specific cancer or multiple cancers for its 2017 Crucial Catch game. Throughout October, NFL Crucial Catch games will feature players, coaches, fans, and referees in apparel supporting multiple types of cancer, as well as additional on-field and in-stadium branding to help raise awareness for the campaign. Much of the apparel worn at games by players and coaches, along with brand new Crucial Catch game items, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.

[www.nfl.com]

We're used to seeing pink everywhere for breast cancer every October. But since the Crucial Catch has been expanded to include many cancers, the NFL will be using a multi-colored logo on towels, in the endzone, etc to represent them. I think they should have added a list of the "cancer colors" on the NFL Crucial Catch webpage to explain what cancer each color represents. Since they didn't, here it is:

Cancer Awareness Months/Colors

January
• Cervical Cancer Awareness Month (Teal and White)
February
• National Cancer Prevention Month
• Gallbladder and Bile Duct Cancer Awareness Month (Kelly Green)
March
• Colorectal Cancer Awareness Month (Dark Blue)
• Multiple Myeloma Awareness Month (Burgundy)
• National Kidney Cancer Awareness Month (Orange)
April
• Testicular Cancer Awareness Month (Orchid)
• Esophageal Cancer Awareness Month (Periwinkle)
• Head and Neck Cancer Awareness Month (Burgundy and Ivory)
May
• Brain Cancer Awareness Month (Grey)
• Melanoma and Skin Cancer Awareness Month (Black)
• Bladder Cancer Awareness Month (Marigold, Blue, and Purple)
June
• National Cancer Survivors Day
July
• Sarcoma Awareness Week (Yellow)
September
• Childhood Cancer Awareness Month (Gold)
• Gynecologic Cancer Awareness Month (Peach)
• Hodgkin's Lymphoma Awareness Month (Violet)
• Leukemia Awareness Month (Orange)
• Lymphoma Awareness Month (Lime Green)
• Ovarian Cancer Awareness Month (Teal)
• Thyroid Cancer Awareness Month (Teal, Pink, and Blue)
• Prostate Cancer Awareness Month (Light Blue)
October
• Breast Cancer Awareness Month (Pink)
• Liver Cancer Awareness Month (Emerald Green)
November
• Lung Cancer Awareness Month (White)
• Carcinoid Cancer Awareness Month (Zebra Stripe)
• National Family Caregivers Month (Plum)
• Pancreatic Cancer Awareness Month (Purple)
• Stomach Cancer Awareness Month (Periwinkle)

Crucial Catch games will support cancer awareness in Weeks 5-7. Each team will have one crucial catch game to support the cancer or cancers of their choice. The Rams have chosen to support all cancers. At the Rams’ Crucial Catch game on Oct. 8., the team will host cancer survivors and celebrate them with a VIP reception. Survivors will participate in pregame activities and stand on the field for player introductions.




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  A Crucial Catch 2017

MamaRAMa136October 08, 2017 08:02AM