This is a real failure by the Rams. A huge failure.
You're opening the leagues best stadium and you have completely fumbled the logo, uniforms, branding, etc. It's just a terrible failure and the only thing that trumps my disappointment is the Super Bowl losses, letting Dickerson go, letting Warner go.
I keep hoping it's a joke or some sort of marketing 'strategy' like Coca Cola did by removing their original brand then bringing back Coke Classic. Go ahead and Google a local high school and look at their jerseys.....they will likely be light years better than theses 'uniforms'.....this is FOOTBALL, not Blade Runner meets IKEA and has a baby.
They're boring, badly designed and to date they have failed loyal Ram's fans.