"Except he looks less engaged"

That's what I'm seeing as well. Watch him after a run as he jogs (or walks) back to the huddle. Something in his body language and his expression just seems a little 'distracted' or uninspired to me.... doesn't seem to be having fun.... I hope I'm wrong, but if not, I hope it turns for the better. This man deserves to enjoy the game...

...and if you're concerned about the commercials... just wait until the movies start calling...