Only cute if Gurley makes it so. OPTION is the key word.

A lot of non QBs forget the word OPTION and throw anyway, regardless of whether the guy is open. Heck, I'd freak out the Chiefs and put Brown AND Gurley in the back field and then try it. I always like how Walter Payton did it. He'd throw 2-3 times a season but often, I'd see him like he was going to throw and then charge in with a run....after making the LBers / CBs react to the fake.