SMW: Rams outdraw Cowboys again

[www.sportsmediawatch.com]

Multi-Year High For Rams-Saints
Top Week 9 national window since 2015
by Paulsen November 6, 2018in FOX, NFL, Ratings



For the second straight week, the Rams pulled a higher rating than the Cowboys did last year.

Rams-Saints scored a 13.0 rating and 22.1 million viewers in Sunday’s Week 9 NFL national window on FOX, up 7% in ratings and 4% in viewership from Chiefs-Cowboys last year (12.2, 21.3M) and up 11% and 10% respectively from 2016 (mostly Colts-Packers: 11.7, 20.2M). Those games aired on CBS.

New Orleans’ high-scoring win was the highest rated and most-watched Week 9 national window since Broncos-Colts in 2015, Peyton Manning’s final game in Indianapolis (14.3, 24.0M).

In addition, it delivered the third-highest rating and fourth-largest audience of the NFL season. Four of the top six games have aired on FOX.

Sunday marked the second-straight week in which a Rams game earned a higher rating than a Cowboys game in the same window last year. In Week 8, Packers-Rams posted an uptick over last year’s comparable Dallas-Washington game, with the caveat that viewership slipped.

Despite the overall increase, ratings dropped five percent in adults 18-49 (from 6.5 to 6.2).

Earlier Sunday, regional action featuring Atlanta-Washington in 61% of markets had a 7.8 (+9%) and 13.0 million (+8%). It was the highest rated and most-watched Week 9 early doubleheader window since 2015 (8.1, 13.2M).

The full list of Week 9 NFL ratings is available here.

[Numbers from Nielsen via ShowBuzz Daily 11.6]