St. Louis Rams Preparing for Uniform Redesign (2013)
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There was an article written in August, 2013 about the Rams possibly changing uniforms. Of course this was a couple of years prior to the relocation so I don't know how much if anything stated here was applicable following the move, but perhaps there's a nugget of insight.
St. Louis Rams Preparing for Uniform Redesign
Written by: JR Francis, Wednesday, August 21, 2013
The St. Louis Rams have tweaked their uniform style and colors several times in their franchise life. Looks like another instance is coming.
Executive Vice President of Football Operations Kevin Demoff discussed uniforms with Jim Thomas of the St Louis Post-Dispatch. He noted fondness for the blue and white look the Rams used from 1964-1972 and the possibility for new uniforms for the Rams in the upcoming cycle.
Throwback uniforms have a 5-year cycle, where teams cannot deviate. No clue what the motivation is for that, as you’d think the league would want to sell more jerseys. But, with the Rams 5-year window with their royal blue and yellow throwback over after next year, an opening for redesign is coming. New designs to be worn for 2014 had to be turned in by the end of last year, and 2015 designs need to be in this December. Demoff noted that they were not far enough down to path to make this year’s cut off.
But 2016 remains in play. And not just for throwbacks. Demoff said a wholesale redesign could be likely.
“I think at some time in the next five years, you’ll see a complete uniform – throwback and current uniform”—change, Demoff said. “I’d be surprised if we didn’t have it.”
The redesign would likely include all of the different looks the Rams wear on the field.
“One of the things we’ve talked about is if we’re gonna overhaul the current uniform, doing that in conjunction with the throwback change,” Demoff said. “So basically you unveil all of your new uniforms at the same time rather than doing it piecemeal.”
And the entire history book is open and possible for the redesign.
“I like our current throwbacks. I like our current uniform. They all have a meaning in time. We’ve talked about long-term doing a uniform re-design, looking back at the throwbacks we’re using now, or the blue-and-white, or a different hybrid. Or maybe something new and completely different.”
The Rams have used some different versions of their blue, white, and gold over their history. Most commonly, the gold has been a true yellow, and the blue was a deep royal. In 2000 the blue went to navy and the gold became metallic.
In the 64-72 “Fearsome Foursome: era, there was no gold, only blue and white. And Demoff knows fans love this look.
[news.sportslogos.net]
St. Louis Rams Preparing for Uniform Redesign
Written by: JR Francis, Wednesday, August 21, 2013
The St. Louis Rams have tweaked their uniform style and colors several times in their franchise life. Looks like another instance is coming.
Executive Vice President of Football Operations Kevin Demoff discussed uniforms with Jim Thomas of the St Louis Post-Dispatch. He noted fondness for the blue and white look the Rams used from 1964-1972 and the possibility for new uniforms for the Rams in the upcoming cycle.
Throwback uniforms have a 5-year cycle, where teams cannot deviate. No clue what the motivation is for that, as you’d think the league would want to sell more jerseys. But, with the Rams 5-year window with their royal blue and yellow throwback over after next year, an opening for redesign is coming. New designs to be worn for 2014 had to be turned in by the end of last year, and 2015 designs need to be in this December. Demoff noted that they were not far enough down to path to make this year’s cut off.
But 2016 remains in play. And not just for throwbacks. Demoff said a wholesale redesign could be likely.
“I think at some time in the next five years, you’ll see a complete uniform – throwback and current uniform”—change, Demoff said. “I’d be surprised if we didn’t have it.”
The redesign would likely include all of the different looks the Rams wear on the field.
“One of the things we’ve talked about is if we’re gonna overhaul the current uniform, doing that in conjunction with the throwback change,” Demoff said. “So basically you unveil all of your new uniforms at the same time rather than doing it piecemeal.”
And the entire history book is open and possible for the redesign.
“I like our current throwbacks. I like our current uniform. They all have a meaning in time. We’ve talked about long-term doing a uniform re-design, looking back at the throwbacks we’re using now, or the blue-and-white, or a different hybrid. Or maybe something new and completely different.”
The Rams have used some different versions of their blue, white, and gold over their history. Most commonly, the gold has been a true yellow, and the blue was a deep royal. In 2000 the blue went to navy and the gold became metallic.
In the 64-72 “Fearsome Foursome: era, there was no gold, only blue and white. And Demoff knows fans love this look.
[news.sportslogos.net]
