No pun intended.
I bet JJ barely makes $1m from that revenue stream per annum. It's fractions of pennies per viewing.
Whereas if he focussed on making the best experience possible for fans he could dwarf that from merchandise sales and creating lifelong fans.
Too many people make the mistake of just looking at the income and thinking, 'well Jerry is a smart guy, he must know best'
Yeh just like Coke knew best and VW knew best and the Encyclopedia Brittanica knew best.
There are only 18 first class crickets teams in the UK. Back in about 1985 the smallest, Glamorgan decided to do something different.
They slashed season ticket prices by 70% and went from the most poorly supported to the 3rd most well supported in the league.
The cost to them was relatively small as scaling something like that costs little other than needing more people to sell stuff at the stadium. However, they crushed it on merchandise and ancillary sales.
I'm not saying people like Jones are wrong, but I think there's a reasonable chance that what they would lose in income they will make up for in other ways.
There is nothing either good or bad, but thinking makes it so.