It’s not hunger or toughness or talent....

This 2017 Rams team is fundamentally different from all the disappointing teams of the last 14 years. But the difference is not based on any of these traits.

Plenty of Rams teams over the last decade have had hunger, desire, mental toughness, talent, physical toughness, team spirit.

The big difference for the 2017 Rams? They are a SMART team.

For the first time since the days of Mike Martz, the Rams are ahead of the curve, better prepared and better coached than the majority of other teams.