I think that's very true. I've been thinking something like 343-550 would be a good goal. No single WR may catch 70 passes. Kupp could lead the team with, say, 63. I think at least early on Watkins doesn't catch 4-5 passes per game. Maybe I'm wrong. But also considering the involvement McVay and LaFleur would like from the TEs and RBs and the pass distribution could be spread out quite a bit.
Fine with me as long as the overall efficiency is good- 62%+ completions, 7.0 YPA or better, and a positive TD:INT ratio.