Rams aim for attendance of about 70,000 and improved fan experience at ColiseumBy Gary Klein
New Rams coach Sean McVay recently visited the Coliseum for the first time and was struck by the history.
“You can feel the energy here,” he said.
The buzz was in evidence last season when the Rams drew more than 90,000 fans for their first preseason game and first regular-season game.
Crowds thinned considerably as what turned into a 4-12 campaign wore on.
McVay, new defensive coordinator Wade Phillips and several other offseason personnel additions are expected to help the Rams improve their entertainment value, if not their record, in their second year back in Los Angeles.
But if all goes to plan, team officials said, overly large crowds will not be an issue.
The Rams say that to improve the fan experience, they are planning to make available about 70,000 tickets for home games, about 10,000 fewer than last season.
“Around 70,000 is that real optimal operating capacity to where you can deliver a great football experience but also deliver a great fan experience,” Jake Bye, the Rams’ vice president of consumer sales and marketing, said Monday after the team announced a public season-ticket sale.
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