Delay of new stadium opening could affect the rebranding of Rams, including uniformsBy Gary Klein
Kevin Demoff is well aware of emotions surrounding the Rams’ uniforms.
The team’s chief operating officer and vice president of football operations fields more questions from fans about uniforms than perhaps any other topic, including quarterback Jared Goff and the planned $2.6-billion Inglewood stadium.
So uniforms were one of the major ancillary issues for fans in the wake of Thursday’s news that the stadium’s opening had been pushed back from 2019 to 2020, and that the Rams would continue to play in the Coliseum for three more seasons.
Fourteen months ago, Demoff told The Times, “Our focus has always been on introducing new uniforms the year we open a new stadium. That's the opportune time to shape your brand.”
Now what?
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