However, the NFL values its audience which focuses on younger fans that for some reason are less affected by the brutality. Maybe its video games, movies, music-whatever. My greatest interest in the sport was in the 50s and 60s when players were smaller, less physical, and more skilled. Over the years I've become less and less an "avid" fan. When the tv repays the violent hits I turn my head. I'm still a fan of the Rams but not of the game itself today-if that makes any sense.
