I agree about losing year after year, it will erode support anywhere. It did in LA before, with the Rams and just look at the Clippers and even the flagship franchise Lakers. I'm from Cleveland except for the last 6 years and they are the most die hard fans imaginable. Yet they are tired and starting to stay away. Those fans are made of granite too.
So SK will put a product on the field that wins sometimes, and loses sometimes. Winning it all won't be the focus. Winning enough to keep fans attention will be. When I and others say "he doesn't care about winning first he cares about the money" I think sometimes it's assumed that we mean that 5-11 is fine with him. It's not because it doesn't sell enough seats. 9-7 is though.
I replied to your query about Kroenke/Fisher but didn't do a great job explaining what I thought.
On the hiring Fisher for the move.......it makes little sense especially since according to Demoff they were writing this year off so to speak. Plus Fisher didn't actually do anything to facilitate the physical move. Demoff was the point man and we know that. So if he hired Fisher to hold the hands of millionaire players and reassure them that everything was going to be fine then Kroenke is dumb and we know that isn't true. Because there wouldn't be anything else for Fisher to do. Staff lead by Demoff handled things.
There are too many holes in the theory that he hired him for the move. It just doesn't add up for me.
IMO there is something that makes more sense and is easier to support with logic. Rebuilding the roster.
The Rams were the worst team in the history of the NFL over the previous 5 years from Kroenke taking full control. In fact they were one trick play away from an 0-16 season one year. This was going to be the biggest rebuild in the history of the league, the mother of all rebuilds. Fisher, Parcells, and possibly Cowher have more experience rebuilding teams, or retooling on the run many times as in Cowher's case, than any other coaches, ever. Parcells, if he was available, would have gotten an interview and possibly been hired. IMO Kroenke wanted Fisher to put Humpty Dumpty back together again. No college coach or assistant getting his first shot as a HC is going to have what Fisher has, that being "been there done that"..........and so I think that was the overarching factor in the decision.