used less, but in better spots. Just giving the ball more with little area, or space doesn't improve his play making .....Use him more as a decoy IMO would help the team overall....it may not improve his numbers but the players around may have more space. Giving him the ball at or behind the LOS doesn't offer him much chance IMO. That is what they seem to do/like.....Those plays are wasted time and they put us in long to go downs too often.
I'd rather have him touch the ball 5-6 times but score a TD or 2, and make big chunks of yards over him catching 10 balls in a game and gain 50 some yards......he had a game like that recently I believe.....
