Thought I'd give an update. I know a little bit ago someone posted that they didn't have any luck getting it free yet.
I called last night, immediately requested retention dept.
"Every year about this time I call in and ask for some discounts to keep my bill down. Because I've been with DTV for so long I usually get some nice promotions and NFL Sunday Ticket for free. Can you help me out?"
It was that easy. If it doesn't work the first time, call back tomorrow. I've done the same thing every year for the past 5 or 6 years.
Ask for the moon, you might get it.
And yes I got NFL Sunday Ticket Max.
Good Luck